How can understanding food choices help my business?

How can understanding food choices help my organization or business?

Individuals’ food choices are interesting. When you put them together in aggregate, they can be very useful, and potentially profitable, for food-related organizations and businesses.

If you’re manufacturing a food, or retailing foods, or putting together a menu, or designing recipes, you’re trying to offer foods that can be eaten by as many people as possible in your audience.

    If you’re manufacturing a food and use an ingredient that 5% of your audience won’t eat, your sales may be 5% less than they could have been.
    If you retail foods, customers who can’t find foods that they can eat will be disappointed and may go to another store or buy a lower-margin food, reducing your potential profits.
    If you operate a restaurant and one person in a group won’t or can’t eat anything on your menu, you’re going to lose the whole group.
    If you provide food services and there are few or no acceptable foods for some of your customers, these people will be unhappy and more likely to go hungry.

There are hundreds of reasons why people avoid food, some of which are outlined below. Nutrition is very important, but it’s not the only reason people make choices.

Get in contact to understand how you can finesse your food, product line, recipe, or menu to be as widely acceptable as possible.

What are food choices, and how can they affect my organization or business?

Most people will not eat all foods, and some foods or ingredients are avoided more than others, often for multiple reasons. It’s not just about calories, or nutritional numbers, or foods that people are allergic to. Also, you can’t just use labels like “low-fat” and “vegetarian” and expect all people who use that label to want to eat the food you produce for them.

There are hundreds of conditions that are believed to be affected by foods. People who are diagnosed with these conditions may follow recommended diets strictly, or less strictly, or not at all. Some people will remain undiagnosed. In addition to mainstream recommendations there may also be dozens of alternative recommendations.

At any time there are dozens of popular weight loss diets, and people may still be following one of the hundreds of diets from past years. They may follow a diet constantly, or be on and off it, or just follow the latest diet. They may even follow a combination of diets to suit their needs.

Philosophical food choices, related to beliefs, tend to be more followed in a more stable fashion. You don’t get a “latest recommendation” for a religious diet. Some people are more serious followers of these recommendations than others, and may drill down to see if a food contains even a tiny amount of an ingredient that they want to avoid.

Basic likes and dislikes of foods tend to change very slowly. They’re also usually confined to what you can see or taste – if there’s a well-hidden ingredient you don’t like and you don’t know about it, you probably won’t have a problem eating the food.

Complex, right? Do you have the resources to track all these variables? If not, get in contact.

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